In 2015 we decided to take all of that knowledge and experience and use it to help entrepreneurs and small business owners just like you to achieve success with membership sites on a global scale, and so the Membership Academy was created. “ With a combined 20+ years in the online marketing and web development industry, we’ve been the driving force behind a multitude of 6 and 7 figure membership businesses in a diverse range of industries – from weight loss to coaching to executive training to bass guitar – we have a proven track record of helping great clients to achieve fantastic results. Membership Academy is created by The Membership Guys (Mike Morrison and Callie Willows), both British. For example, I’ll be showing how Michael Hyatt and I grew our Platform University site from 1,100 members in the first week to 2,500 after the first year, 4,500 after the second year and over 6,000 $30/month) after the third year.” It also leans on my real-world experience of running 6 and 7-figure memberships myself. Ranging from health and fitness, to religion, pets, music, art, farming, teaching, business and everything in between – the examples are endless but VERY inspiring. And now, we’ve had thousands and thousands of people come through the TRIBE training producing a tremendous amount of success stories with people of all levels and in all kinds of markets. After selling WishList Member, I took what I learned from the top performing sites and began teaching it to others in high end workshops ($5K+ per person). “ leans heavily on my experience being behind the scenes helping over 60K+ membership sites and online communities when I was running WishList Member. TRIBE is created by Stu McLaren, a proud Canadian. There are also 2 live Q&As a month, and an active off-Facebook forum based community. There are also 30+ additional courses covering a huge variety of topics including audience building, gamification, marketing automation, managing a team, tech walkthroughs, and more. It consists of the hefty ‘Membership Roadmap’ course which covers the process of starting, building and launching your membership. Membership Academy is an ongoing $49 a month membership which you can join anytime. There are also daily Facebook Lives (called ‘10 in 10s’), weekly live office hours and an extremely active Facebook group community for the duration of the course. It consists of 6 core modules covering foundations, content, marketing, retention and growth. TRIBE is a $1,997 (or 6 x $397) 9 week course offered once a year around May. This is the most obvious/significant difference. However, there are a number of significant differences between the two, and I wanted to outline what I perceive to be their unique strengths and value. I wholeheartedly recommend both for existing and future membership site owners. I am a proud affiliate for both TRIBE and Membership Academy. I’d been considering joining for a long time, primarily due to enjoyment and respect of their podcast, The Membership Guys Podcast. I joined Membership Academy in October 2018. In April 2019 I paid (a reduced alumni rate) to partake again in the live TRIBE 2019 Experience. I signed up on the day doors closed, having not partaken in any of the (pre-)launch content. I bumbled along with it for almost 2 years before signing up for TRIBE in April 2018. ![]() ![]() I launched my membership, ConvertKit Club, in August 2016. Please note that everything in this post is my perception of things and it’s mostly my opinion as opposed to fact! Jump to: Membership Academy, so in this post I’m going to try and give you a detailed comparison. *Please note that Member Site Academy changed its name to Membership Academy in July 2019.* * Doors are currently closed until May 2021* Exhibit B – Membership Academy by The Membership Guys ? Instead I encourage you to join Membership Academy if you’re looking for support to launch or grow your membership. Update April 2021: I’m not promoting/affiliating for Stu McLaren’s TRIBE this year (2021).
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